In addition to supporting local, you can support indie. Plaid Friday is the day after Thanksgiving when you (and yours who are lounging around) can go browse and support an independent retail merchant.
Can you walk, bike, or take public transportation there? drive less than 10 miles there?
Do you know who the retail proprietor is? or do you know that if you needed to speak with them, they would be responsive to your request?
Is the merchant somewhat knowledgeable about what they offer you? either about the source of the item, how to best use it, or other resources? are they helpful?
I'm going to support places where there are faces, names, and intelligence behind the counter.